We supported H-D’s launch of Dark Custom’s with a concept rooted in authenticity and artistry.
HARLEY DAVIDSON ART SHOWS
• Suggested and contracted exceptional talent to create custom artwork on gas tanks and produced a well-received 5-stop art show.
• World famous artists contributed work and custom painted tanks.
• Reach extended beyond the consumer to press, hard-to-reach vocal influencers, art enthusiasts, and industry professionals.
SUCCESSES:
• +350m digital and print impressions
• Over 30k leads generated
ARTISTS INCLUDED:
• Shepard Fairy
• Frank Kozik
• Dirty Donny
• The Pizz
• Art Chantry