THE PROJECT CONSISTED OF:
• Artist negotiations, contracting, music licensing & rights for an original song and music video featuring Kurt, Alyson, and Sam.
• Targeted social media promotions and content distribution through Kia owned channels and artist partner channels.
• Production and promotions of a live event experience at Lot 613 in Downtown LA. The event gave 400 fans an engaging (free) experience that consisted of a live performance featuring Kurt, Alyson and Sam, complimentary food & treats by Made In Brooklyn Pizza & Coolhaus ice-cream sandwiches, various carnival games with fun prizes, interactive Rio experience, photo booth with shareable social content, on-site silkscreening of commemorative event t-shirt, Kia branded totes/gift bags featuring Kia branded premiums like: selfie-light, cell phone stand & cleaner, sunglasses and candy.
• Shot & produced several pieces of branded content from the video shoot and live event.
CONTENT DELIVERABLES:
Original song and music video, behind the scenes video, artist interviews, and event performance video.
KEY RESULTS:
• Over 3,800,000 video views
• Over 20.8 million social media impressions
• 400 + event attendees