PARTY AT THE BAY CLUB:
Celebrating 3 new product innovations; the suite housed a full-size putting green (replicating the 17th green)
, Full Swing Golf Simulator (simulated 17th hole)
and dynamic product displays
EACH GUEST WAS TREATED TO:
• White glove service
• Premium F&B
• Dynamic product displays
SURPISE ACTIVATION
Mid-week, the suite hosted an exciting and impactful activation. A group of nearly 100 people ran 1.5 miles course on the Arizona streets, through the surprised golf tournament crowd, and directly to the NIKE Suite.
After interacting with legendary golf coaches, trying their hand at putting and long drives, the event culminated with the NIKE Performance Fitting Experience and a huge celebration with a DJ, dance performance, and more.
In addition to an environment of excitement and product interactions, we built a community of camaraderie, both with staff and guests.
The smiles radiated, the suite was buzzing, and cheers abound for the NIKE Athletes in the field as they passed hole 17. The week ended on a high, with tournament play extending to hole 17, helping to finishing the experience with even higher intensity and passion.