Scion Rock Fest was an annual, all-ages, free music festival wherein 30 metal bands perform at 4 centrally located venues throughout the day. The lineup covered the full metal spectrum: legends, current top acts, and emerging talent, and was held in a different city each year. Past locales include Memphis TN, Columbus OH, Pomona CA, Tampa FL, and Atlanta GA. Each year, 6,000 fans travel from all over the United States to see seminal acts and local heroes share the stage for a full day of musical savagery. Superlative quality video recordings of each band’s performance were captured, in addition to interviews with the artists. Resulting in high-quality original and relevant content.
SUCCESSES
• Rock Fest is the first free, corporate produced music festival of its kined- an idea that has since been replicated by other brands.
• Not only was extreme loyalty built within a measurably brand-loyal demographic, but the relationship Scion enjoyed with the community was second to none.
• Bands thanked Scion for both producing a tightly run and professional festival and for what a gift it is to their fans.
KEY STATS
• 57 million annual Impressions
• 6,000 annual Attendees
• 25 hours of branded content, every year