The partnership with Scion x Olivia Jean began with an exclusive music release available both digitally and physically in the form of a limited edition 7” vinyl record, as well as an original music video. In support of the release and partnership, Olivia Jean then headed out on the road for a multi-city Scion sponsored tour. We produced car-integrated content giving fans the unique opportunity to experience tour life from the artist’s perspective, highlighting stops in Nashville, Cincinnati, and Louisville. Lastly, we helped create a Pop-up record store in LA featuring exclusive Third Man vinyl records and a blistering performance by Olivia Jean.
RECAP:
• Paired a buzz-worthy artist and label for an innovative mix of original and exclusive content.
• The exclusive Pop-up record store garnered wide media and public attention with attendees travelling from hundreds of miles away.
SUCCESSES:
• Over 1 million online impressions
• Appearance on Conan O’Brien highlighting music release
• Press Coverage on Dangerous Minds, New Noise, Magazine